Articles

How To Win New Business by Jonathan Lewis
My wife and I recently began a highly subjective search for a real estate agent. Because the search was so unscientific, it’s safe to say it accurately reflects most new business pitch situations. Through the process of vetting the area’s top real estate agents, I learned that once the initial research was complete and I was sitting in the interview, the importance of the accolades quickly faded away as each agent began sounding like the last… Continue Reading

 

Why That Tiny Bag of Peanuts on a Long Flight Becomes So Important by Jonathan Lewis
You’re 30,000 feet above the ground, flying 600 miles an hour in a 147,000-pound tube of metal carrying thousands of gallons of flammable liquid, and the most important thing in the world to you right then is a 1-ounce plastic bag of peanuts… Continue Reading

 

I’m Afraid to Write this Article (And That’s the Problem) by Jonathan Lewis
Political correctness in advertising is like a blow horn at the orchestra—stifling, out of place and a creativity killer. For all of the advertising industry’s grand soapboxing about big ideas and creative excellence, I’m disheartened to see a growing divide between our talk and our walk… Continue Reading

 

Everything I Know About Marketing I Learned from ‘Inception’ by Jonathan Lewis
Christopher Nolan’s mind-twisting action-thriller wowed movie-goers last summer with a multi-layered plot and relentless action. ‘Inception’ follows Cobb (Leonardo DiCaprio) as he and his team scheme to achieve the impossible; plant an idea inside another person’s dream in the hope that when they awake, they believe the idea is their own… Continue Reading

 

Bad News Could Be the Best Thing for Millenials by Jonathan Lewis
I hope you enjoyed it while it lasted, because the excess that fueled Generation Y and the current economic meltdown is fading fast — along with, I hope, the most negative characteristics of our generation. Whether you’ve just graduated into the worst job market in decades, were recently laid off or shudder every time your manager calls an impromptu meeting, one thing is true: Like it or not, you and I are going to face some very difficult personal and professional decisions… Continue Reading